Visual Identity
From reluctance to be visible to full bloom business expression.
First, I allow you to release all thoughts about branding and what that is or should be. Instead, I want you to think about how you want to feel when you interact and communicate. And how you want others to experience your vision and mission.
The foundations of your visual identity and expression are you, your ideas and your values. By being yourself, you already have a unique perspective, personality and presence.
When establishing your business visual expression, we create from the inside out. All the elements, your colour palette and the fonts you use, the images you choose and your logotype are all parts that can, and should, feel like an extension of you.
Your visual identity is your expression when you can’t show up in person.
Your business visual expression
A layer of your uniqueness.
Through your marketing, website, social media and information materials, print and digital, you tell your story and connect to your people. With a visual identity, you add a layer of your uniqueness to all visual expressions.
Working with a one-size-fits-all approach is probably neither for me or you. During our explorative call, I’ll listen closely, offer guidance, and together we’ll find the best path forward—one that’s tailored to your unique needs as we begin your visual identity journey.
You + Your ideas + Your values = Connection
Visual Identity Journeys
Full bloom visual identity
A complete design journey, starting with getting clear on your values and vision and what experience you like to create for yourself and your kindreds.
With a strong foundation in place, I create a bespoke visual identity where every part is soulfully crafted for you.
This can include:
- Logo Design
- Colour Palette
- Typography Set
- Patterns
- Visual Identity Guidelines
- Web Design
- Collaterals
- Social Media Kit
Investment start at 25.000 SEK
≈ $2.900 / €2.500
It’s free!
Design Intensives
We start our businesses, we grow and expand, both as human and businesswomen. We cycle through different versions of being in business and we find ourselves having outgrown how we express ourselves visually.
I offer one on one sessions with a deeper dive to clarify what to focus on, the direction to aim for or where some love and attention is needed.
We can explore:
- Why and how to focus your efforts in specific areas to enhance the feel and cohesiveness of your visual expression.
- Where a bit of love and attention is needed to keep your expression aligned with your message.
- The steps you need to take to refine your visual communication.
Investment starts at 4.500 SEK
≈ $400 / €450
My goal is to help you find the essential elements that bring energy and flow to how you present yourself and your business. Together, we’ll create a foundation that supports your growth and lets you evolve organically. And I’ll be here to guide and cheer you on every step of the way..
“When I first saw what Anna created for me, I felt a rush of wind as though I was standing atop a grand Mountain – My view of myself and my work had become so clear, I realised how far I have actually come. The impressions I have heard back from others already are: ‘This is so you!’ – What a perfect statement to hear!”
Lysa Black
A visual identity journey is ideal when:
- you want to gain clarity on your vision and mission and long to communicate clearly and easily.
- you struggled with creating a consistent and cohesive expression in marketing, website, flyers and e-course.
- you need the visual elements to express yourself and your business soulful, cohesive and beautiful.
- you have outgrown your colour palette and wish for an update to better mirror your intention with being in business.
- you want to remove the hurdle of inconsistency in your visual expression on social media.
- you can’t get a grip on typography (fonts, spacing, readability) and how to use it to make your expressions flow.
