Illustrations & Webdesign
Anna Eriksson Skarin
Anna is a storyteller, writer and lover of communication that connects both the heart and the brain. If the subject is complex, and at first glance seems hard to get across to more than the experts, Anna is more than up to the challenge.
Anna came to me with a clear mission and vision; fun is the new serious and make the difficult easy. And with that as a starting point, we went on a creative journey.
The Journey
From the explorative chat to the deep dive workbook, it was clear that a visual expression was needed that nudge both the brain and the heart. With a bit of crazy.
Anna is a courageous client who is open to the unexpected, and she was set on making the visuals a focal part of her website. With that in mind, we decided that collage illustrations with her as the main character and conductor was the way to go.
ILLUSTRATIONS
WEB DESIGN
LOGOTYPE REFRESH
ILLUSTRATIONS
The collages were all born from Anna’s main themes (and headlines on the final website), balancing purpose and absurdity to tell a story.
COLORS & SHAPES
The shapes are all kept to the foundational ones, and colours are also set to primary ones. This is a mindful idea to keep the balance between fun and serious.
WEB DESIGN
A minimal web style where the illustration and the headlines are the heroes were created.
LOGOTYPE REFRESH
The logotype got a new colour in line with the overall colour palette.
