Visual Identity
Psychologist
Katarina Andersson Eklund
Katarina Andersson Eklund, a licensed psychologist and psychotherapist with focus on family therapy wanted to reach new clients through a website.
The Journey
The choice to contact a psychologist or psychotherapist can be intimidating, to make that step easier we wanted to incorporate playfulness and professionalism in the visual expression. The client’s love for minimalism and black and white was also important.
My choice was to create tangled up illustrations and pair them with classic typography. Combined, they arouse curiosity and convey professionalism and keeping the overall impression minimalistic.
Katarina’s website was created in 2012. I choose to share it as a testament that simple is beautiful and stands the test of time.
LOGOTYPE
Illustrations
Web Design
LOGOTYPE
Geometry and clean typography to reflect both the complexity and clarity within therapy.
ILLUSTRATIONS
In therapy we learn to reflect both ourselves and each other. The mirrored images symbolises that interaction.
WEB DESIGN
Crisp, clean and clear – the minimalistic web style focus on the information.
Work with me
Are you ready for your design journey?