Visual Identity

Psychologist

Katarina Andersson Eklund
Katarina Andersson Eklund, a licensed psychologist and psychotherapist with focus on family therapy wanted to reach new clients through a website.

Details

CLIENT Katarina Andersson Eklund

LINK katarinaanderssoneklund.se

Visual Identity & Illustration
Visual Identity & Illustration

The Journey

The choice to contact a psychologist or psychotherapist can be intimidating, to make that step easier we wanted to incorporate playfulness and professionalism in the visual expression. The client’s love for minimalism and black and white was also important.

My choice was to create tangled up illustrations and pair them with classic typography. Combined, they arouse curiosity and convey professionalism and keeping the overall impression minimalistic.

Katarina’s website was created in 2012. I choose to share it as a testament that simple is beautiful and stands the test of time.

\

LOGOTYPE

\

Illustrations

\

Web Design

LOGOTYPE

Geometry and clean typography to reflect both the complexity and clarity within therapy.

ILLUSTRATIONS

In therapy we learn to reflect both ourselves and each other. The mirrored images symbolises that interaction.

WEB DESIGN

Crisp, clean and clear – the minimalistic web style focus on the information.

Workbook Design
Illustrations
Illustrations
Illustrations
Illustrations

Explore more client journeys

Work with me
Are you ready for your design journey?