Pandora Hultqvist is an experienced psychotherapist, who started to work under her own name and she wanted a visual identity and web design.
We started off by mapping out Pandoras uniqueness using my visual identity workbook. Pandora did a thorough work and was clear on her what’s, why’s, how’s and who she wanted to serve, and it became easy to narrow down her core values and transform them into a visual expression.
For the logotype, I was drawn to geometry and circles to showcase that interactions can be both easy and complicated. To add to the duality I made illustrations that mirrored each other.
We launched Pandora’s visual identity and website in mid-October 2016 and five years later the design is still standing strong.
Geometry and clean typography to reflect both the complexity and clarity within therapy.
In therapy we learn to reflect both ourselves and each other. The mirrored images symbolises that interaction.
Crisp, clean and clear – the minimalistic web style focus on the information.
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