The Journey

We started off by mapping out Pandoras uniqueness using my visual identity workbook. Pandora did a thorough work and was clear on her what’s, why’s, how’s and who she wanted to serve, and it became easy to narrow down her core values and transform them into a visual expression.

For the logotype, I was drawn to geometry and circles to showcase that interactions can be both easy and complicated. To add to the duality I made illustrations that mirrored each other.

We launched Pandora’s visual identity and website in mid-October 2016 and five years later the design is still standing strong.