Visual Identity


Katarina Andersson Eklund

A licensed psychologist and psychotherapist with focus on family therapy wanted to reach new clients through a website.


CLIENT Katarina Andersson Eklund


The Journey

The choice to contact a psychologist or psychotherapist can be intimidating and to make the step easier we wanted to incorporate both playfulness and professionalism in the visual expression. The client’s love for minimalism and black and white was also important.

My choice was to create the tangled up illustrations alongside classic typography. Combined they arouse curiosity and convey professionalism and keeping the overall impression minimalistic.



Web design


A wordmark in classic timeless typography.


Therapy can be a path to untangle thoughts, emotions and relationship issues. 

Web design

A strong and minimalistic web style that focus on the information.

More client journeys

Work with me

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