Beyond Your Kitchen Table
Peg Kusner has a deep knowledge and long experience as a interior designer. She wanted to create a tool that could guide soloprenuers to create a workspace that reflected and supported them. We landed in a selfstudy design course with a digital journal.
Peg’s idea was based on the process she work with at Peg Kusner Design. It grew over time and the complete design course Beyond Your Kitchen Table took form. To support the course we created an illustrated digital journal, a sales page and promotional material.
I loved working on this project, to dive deep into Peg’s world, have a brilliant copy to work with and Peg’s trust in my skills created reciprocity that elevated the process and the end result.
Supported by a stunning graphic profile I expanded it to the pages of the journal. Inspirational imagery and quotes, space to scribble or brainstorm and quizzes where all important parts of the journal.
Building on the existing graphic profile I created a web style that introduced the Beyond the kitchen table course, promoted the course and introduced Peg Kusner.
Pre-sale was done through a landing page with a style manifesto on sign-up. We also crafted social media material.
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