Anna Eriksson Skarin had an idea to create a publication that would be both a presentation of a company and an example of Anna’s unique way to approach storytelling. I suggested the framework of a magazine to let both aspects shine.
The idea to merge a company presentation and Anna’s superior way of copywriting was exciting. I felt that a magazine layout and digital print would be a good option, both to make the different stories come alive and to keep within a reasonable budget.
Another aspect was to break free from the standard ways of corporate material because there is nothing “standard” about the founders of YESBox Talent Kicki Molin and Gita Bolt.
The end result – a 16-page magazine that narrates the story behind the company. You can have a peek inside the magazine here: YESBox Talent | JooMag.
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