Fern unfurling
Photo by Sandra Seitamaa | Unsplash

Do not get lost in how to brand yourself

Apr 20, 2021 | Being in Business, from Instagram

”Find your authentic brand voice”.
Oh no ~ just don’t!

I am re-energising my business and have spent some time observing what the peers in my kind of business say, and the ongoing theme are all the different ways you should work on/in/at your brand.

And I say no.

If you have uncovered a gem inside of you and want to tell the world about it – you do not need to turn yourself into a brand.

You probably need to work in/on/at your business. And what you want to tell the world and who you love to talk to and how you are going to do that.

But please ~ do not get lost in how to brand yourself.

From my point of view branding is needed when giving an inanimate object/product or a corporation a personality.

You already have a personality, yours uniquely – use that as the foundation when you present your gift and idea to the world.

No need to cultivate a brand.

And I know, as a graphic designer & art director I should probably say the opposite – hustle and sell, sell and hustle… but we have to do business in a way that makes sense to ourselves, not from a framework someone else created.

Related Articles

Related

What if I don’t want to prune my business

What if I don’t want to prune my business

Push. Effort. Outcome. Focus. Competition. Niche. Target. As I re-connect with my business, more precisely how I want to be in business, I keep falling into the traps I want to avoid. Influence. Six-figure. Impact. More focus. More pushing. I've been trained to,...

read more
Unfurl – purpose, dreams and visions

Unfurl – purpose, dreams and visions

For most of my adult life, I had a hard time getting through this time of year. Spring and early summer "should" be filled with joy, energy and lots of desire to do everything and anything. But no, I was in constant overwhelm and I moved between anxiety and...

read more
Scents, tactility, sensuality – poetry

Scents, tactility, sensuality – poetry

Scents, tactility, sensuality - poetry.Sounds, rhythms, fluidity - poetry.Shapes, colours, unity - poetry.Beauty & harmony - poetry. It’s so easy to forget the small simple actions that create the feeling I long for. This week I want to feel uplifted, free and...

read more
Newsletter

Join my newsletter

My newsletter allows me to talk to people who want to listen.

I will absolutely not narrow it down to fit in a single niche and it will be with my thoughts and voice.

It might be about community, nature, typography, cyclic living, conversation starters, visual poetry and a sprinkle of magic.

You are in!