You & your biz | Part One of Ignite your passion

Posted on Jul 14, 2016 in Brand style, Ignite your passion
Brand work part one
If you never were able to wrap your head around branding or are completely confused about – you are not alone. Branding is one of the most misunderstood concepts.

Is it my logotype? Has it anything to do with target audiences? Is it me? Am I a brand? Do I really need to care about branding?

And the answer is yes to all of the above.

Branding is everything about you and your biz and how you show up in the world.

It stems from your vision and mission, why you do what you do, how you do what you do and why you are passionate about what you do.

It picks up on who you want to do it for, how you want to serve and what you want to be known for.

And it is reflected in your copy, your logotype, your colors and imagery – your visuals.

You can definitely do and run your business without giving your brand a single thought, but life gets a little easier if you do.

Knowing what you love to do ignites your passion.

Doing things aimlessly trying to please everybody and nobody dilutes the joy. And we all know what happens when we struggle to find the joy in what we do.

Ignite your passion Part OneIf you know where you’re going and why, you know what to focus on, what to prioritize and even what you can turn down.

So get on track, or back on track, with your passion and start working on getting clear on your what’s, why’s, how’s, who’s and core values.

Starting off easy | You & your biz

Pen and paper or your favourite writing paraphernalia ready? Spill the beans on your business, just tell all about what you do and offer.

  • What do you do?
  • What are your services or products?
    List them all. Big & small.
  • How long have you been doing what you are doing?
  • Are you a solo entrepreneur?
  • Would you say you are your biz, a personal brand?

Okay, that was easy – don’t you agree?

Upcoming step: Why do you do what you do?

This is Part One in my Ignite your passion series where you get your business aligned with your passion by creating your brand from the inside out.


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