We tend to compare ourself with others and get stuck in seeing what they do better. And even if it’s a good thing to keep an eye on the competition we shouldn’t do it to the extent that we lose our confidence and drive.
That’s focusing on the wrong things.
You have your own biz, you are a force to be reckoned with – not everybody would take that step. And you are daring, you have to have courage to leave a steady income and payed position.
So let’s take a look at you and what you are doing well or even superior right now.
Checking in with your uniqueness.
Pen and paper or your favourite writing paraphernalia ready? Forget about what others may or may not do and focus on you.
- How are you unique?
- What are you known for?
- What do you do that others don’t?
- Why are clients or customers choosing you?
- What are your strengths?
- Your weaknesses?
- What do you promise your customers?
- What are you good at?
- And what do you excel at?
Think about it. There are no right or wrong answers to this. Just your answers. And it’s not rocket science – you have the answers if you just think about it.
Turn the focus back to you. You are doing a lot of really great things and even if a thousand people do things similar to you – they aren’t you.
This is Part Four in my Ignite your passion series where you get your business aligned with your passion by creating your brand from the inside out.
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