For me it’s crucial to have knowledge of the why’s around being in business. Not so much for ”carving out a niche”, ”stand out from competition” or ”showing off strengths” but for having a solid foundation to return to when I need to re-fuel and find my way back to my passion.
Part Six of Ignite your passion seeks the answer to how do you wow? Give yourself permission to look pass the facts of running a business. Forget numbers, cash flow, sales funnels and market plans for a while and tune in to the heart and soul of your business.