Do you downplay your existence?

Posted on Mar 29, 2016 in How to, Typography
Harmless or fierce?Maybe it’s unconscious or maybe not, but the wide spread habit of childlike lettering among female solopreneurs have to stop. And I want you to clear your website, your stationary, your memes, your Facebook header and any other bit of branding or design of all childlike fonts.

I know that if you have your own biz you are a force to be reckoned with – not everybody would take that step. And you are daring, you have to have courage to leave a steady income and payed position. So let’s never ever downplay that – because I see a lot of women doing just that when showing up on the world wide web.

Stop showing up like a child.

howtheydo-typographyAlmost daily I come across women with deep knowledge, a lot of expertise and a unique message that downplay their very existence, maybe even trying to hide, by using a font that looks like a kids first attempt to write.

It might make you feel safe or cute or harmless but the message you send by using a typeface like Comic Sans, or any other comic book childlike looking lettering, is that you are not a tiny bit serious about your business, you are not trustworthy, you don’t have any knowledge and you don’t have any plans to stay in business long-term.

Comic SansSo stop for a minute and check in with your goals? Are looking/being/acting like a newbie/baby/comic book on the list? Of course not – then take a look at your font choices and start clearing it of any childlike tendencies.

Up level how you are perceived by the world.

I want you to feel empowered and let others be aware of your expertise, knowledge and uniqueness. By up leveling your font choices you up level your biz. Going from making excuses for existing to presenting yourself with pride and strength. You are here to shine and you are strong, professional and fierce.

To elevate your typography you need some well-crafted beautiful fonts and there are a lot to choose from out there. If you want to add a flowy, soft touch to your branding or designs a font with a hand drawn feel can be a good choice. But instead of starting to google ”free hand-drawn fonts” and aimlessly start to browse the web, take some time and think about your goals for the design.

Who do you want to talk to?
What message do you want to send?
What feeling to you want to evoke?

Does the answers align with your wish to use a script font? Then by all means – read on. If not, explore the world of readable fonts in the categories of serifs and san-serifs and if you need directions I will return to this subject shortly (be sure of it).

Focal points and statements.

A lovely handcrafted script is beautiful on an invitation, as focal point on a poster or for making a statement on a meme. Scripts are difficult to read so make an effort to avoid using them in any longer headlines or subtitles or in body text.

Typeface, or fonts, are organized in categories and if you want decorative flowing typefaces or a feeling of handcrafted you should look in the section scripts, brush, calligraphy or display.

Creating a well-designed font is a massive work for a designer and therefore paying for one is what I would do no matter how small a budget I’m on (at least give a donation). At Creative Market you will find stunning ones from $10 and if you want to go for high quality fine tuned fonts you will be in heaven at My Fonts.

If free fonts are your only option – here are three that would do a nice job.

Arabella

Arabella is a beautiful hand-made script font that I would use to create a focus point on an invitation, on a magazine or folder cover or on a quote poster.
Arabella is created by MySunday Type Foundry.
(Freebie available after subscription that you can cancel anytime.)

Sunday

Sunday makes me think of sunny mornings and breakfast in bed. It’s a uppercase hand-drawn font that I would pair with illustrations or to balance sharp or geometric shapes.
Sunday is created by Anastasia Dimitriadi.

DebbyDebby makes a statement by being imperfect and I would use it to add a natural and personal feeling. A bit of a warning – brush fonts have been over-used for the past years often combined with a water color textures. So if you want to send a unique message – I would not use this kind of font. Even though I just love it!

Rhythm and contrast

Typograhy is an art and a wast topic and I salute everybody that makes an effort and think about font choices. Rhythm and contrast is the basis of good typography but if you want the simplest of advice I would say go for one font in headlines (not a script!) and another one on body text.

Unsure of your typography or your brand fonts? This is my passion and I would love to help you with this. Feel free to book a discovery call on Skype or send me a mail to let me know where you’re with your brand and web typography and what you would love to happen.


 

Learn more about what my brand style package includes and how I can serve you with one – The Essence of You | Brand style package.