28 Jun 2018

A forum for Soulful foundations for being in business

Posted in Brand style, Ignite
A forum for Soulful foundations for being in business

For me it’s crucial to have knowledge of the why’s around being in business. Not so much for ”carving out a niche”, ”stand out from competition” or ”showing off strengths” but for having a solid foundation to return to when I need to re-fuel and find my way back to my passion.

26 Jun 2018

To guide and create bespoke branding for Gentle Leaders

Posted in Brand style, Ignite
To guide and create bespoke branding for Gentle Leaders

Who cares? Does it even matter? Why bother? Doubt is always creeping up and stopping me from fully commit to what I’ve promised myself. But it’s never to late to start over, or continue. I know it sounds like a cliché, but the feeling that comes upon finalization – amazing! My wishes, wants and desires […]

14 Jul 2016

You & your biz | Part One of Ignite your passion

You & your biz | Part One of Ignite your passion

If you never were able to wrap your head around branding or are completely confused about – you are not alone. Branding is one of the most misunderstood concepts. Is it my logotype? Has it anything to do with target audiences? Is it me? Am I a brand? Do I really need to care about […]

16 Feb 2016

Consistency. Uncreative or trust building?

Posted in Brand style
Consistency. Uncreative or trust building?

How come you always seems to notice some of your favorites immediately in your Facebook feed?
Why do somebody seem to grab your attention easier on Instagram?
How come your eyes seems to find what your favorite pinner posts on Pinterest?
Could it be that they show up with one voice, one look and one feeling, over and over again?